How Jim, Janet, and John Founded D’Addario & Co. | Jim's Corner Ep. #3

Jim’s Corner is the official company story of D'Addario & Co., as told by Founder and Director of Innovation, Jim D'Addario. Hear firsthand how a family tradition grew to create new industry standards and benchmarks for players around the world.

In this episode, Jim remembers early days of working night and day, side-by-side with his wife Janet to lay the groundwork for the company, before his brother and father join to make the venture complete. With their support, Jim focuses on what will take the product to new heights: designing a better machine.

Chapters:
00:00 Jim discovers an opportunity in the instrument accessories business
01:28 Jim learns how to design packaging for strings
02:50 Jim launches a new accessories line at Martin
03:32 Jim leaves Martin to start his own company printing guitar string envelopes
06:30 The first official D'Addario strings are born
07:30 The original roles D'Addario family members played in the business
09:10 The first D'Addario string winding machines
13:40 How Jim engineered consistency among string production

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[michaelpate]

So, so great!!! Being from Long Island and a user of D'Addario strings since age 13, I found this fascinating! Right in my backyard almost!!! East Atlantic Beach, NY here! Love You D'Addario, I'll never use any other string!! EXL120's for Life!!!

[MatthewPeskay]

I hope you sent that old boss at martin a nice gift for encouraging you to get started!! :)

[EdVanMeyer]

I have used their strings on my guitars since 1984 and love the consistency, low load tension on the instrument, long lasting tone and long string life. I play live, at home and record with them.

[vintagesounds]

Awesome Jim thanks for sharing your experience with us Guitar Players!🎶🎶🎸🆒

[MatthewPeskay]

Such a great story!! Thanks for sharing. Awesome family awesome company.

[guitaristlespaul]

I really love all information that Jim Daddario talk about starting out his company and I love all Daddario XL, NYXL, XS, XT, strings and picks, Cleaners, straps, Daddario is real innovators of all the Guitar Products and they still coming up with New Products, Daddario is real Deal, they are really awesome 😎 company and They really understand Musicians And the wants and Needs and only strings, I use. And I been usings the strings and the picks and tuners and Cleaners and the cloth, I been long time user since 1997, ❤

[jackjustice]

Excellence and consistency. No reason to buy any other string.