Our Taxing Times: Joel Herche at TEDxSanJoaquin

Nobody likes taxes, and with good reason, but can we envision a tax system that will actually serve us rather than being our taskmaster? Dr. Joel Herche explores a way to evaluate the status quo and measures our current system against his proposed RATIONAL model.

Joel Herche teaches Marketing at the University of the Pacific. He earned his Ph.D. at the University of Oregon and enjoys farming Zinfandel wine grapes when he is not on campus.
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