Mastering The Art Of Storytelling In Cybersecurity

How do you effectively persuade team members and stakeholders to take action, convey the importance of new projects, or request additional resources? Communicating technical security information often leads to disconnection or worse, falls on deaf ears. During this hour-long livestream, hosts Ron and Chris tackle how you can turn the tables by leveraging the primal power of storytelling, enhancing attention and engagement.

Impactful Moments:
00:00 - Introduction
04:39 - Storytelling & conveying information 
07:39 - How do I tell better stories?
14:25 - The Story Circle & The Hero's Journey
22:11 - Understanding your audience
24:41 - Simplifying cybersecurity 
30:20 - The impact of storytelling
36:01 - Mastering storytelling in cybersecurity 

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[SaraCarrera-yftr]

They have no business being this smart and attractive 🤦‍♀️

[SaraCarrera-yftr]

Can we talk about how unimaginative IT and cybersecurity marketing is? It's the same messaging and images over and over again. I'm a marketer, not the target audience, but still... It seems like cyber needs a major marketing overhaul. Then more and more businesses will finally pay attention. They're basically desensitized at this point.