First 90 Days As A CMO: How to Establish Yourself in a New Role

As a marketing agency, we have worked with so many different businesses in various stages of their development. Some organizations had the established marketing departments, others were just starting out and building up an internal team.

Our role is usually not one of a contractor, but rather one of a CMO. We're bringing in senior leadership and support to help companies grow and scale. And over the years, we’ve develop a systematic process of how we integrate in those businesses.

In today's episode, we'll discuss what you should do in your first 90 days as a new CMO.

If you are just beginning your new job in a new company and feel motivated and inspired to make a mark, tune in! Find out what we believe is necessary to be a successful CMO by following our 8-point checklist.

We'll talk about some pitfalls and mistakes we have seen over the years working with many businesses that have refilled this position. We'll also share our experience working with CMOs who have stepped into a new role and have been able to have immediate success and progress for their organizations.

00:00 Intro
01:32 First 90 Days as CMO
03:06 Checklist: 8 key steps marketing leaders should implement in their first 90 days
04:01 1. People
05:42 2. Organization
10:27 3. Product / service - meet with front line workers and best/ worst clients
15:13 4. Audit marketing efforts, existing channels, agencies, etc.
22:20 5. Organize & share your findings
25:22 6. Goal setting
28:48 7. Build marketing investment plan
33:37 8. Consistency & Scalability
37:25 Outro

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[AxelAxe]

Great convo guys. One thing I don’t agree is waiting longer than 3 months to make changes. I would do deep dive learning first 14 days, then start cutting low performing initiatives in the next 14 days.
Month 2 we can start optimizing top innitiatives and by end of 90 days I should have a 10-20 % increase on overall performance.