How To Increase Customer Retention

How do you increase customer retention? Is there one specific strategy that you should be following to increase customer retention?

In this clip from the third video in Resilience: An eLearning Series For Ecommerce Brands In 2021, Allison explores different ways to increase customer retention. She also explains why ecommerce brands can use customer data to their advantage when looking at strategies to increase customer retention.

You'll also learn why consistent purchases from customers who are in the middle of the segmentation pyramid are highly valuable for customer retention efforts.

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