Bud Light is getting DESPERATE! Plans to spend MILLIONS on marketing to counter boycott!

Anheuser-Busch has a plan to combat the Bud Light boycott, and that's by spending a ton of money on marketing.

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#DylanMulvaney #Budweiser #Budlight

[KnightRonin]

No man walks out of a store with Bud Light. It’s embarrassing.

[Wheelie]

That ESG score has really cost Bud Light. Putting politics before customers is effing stupid!

[ifloridawarriorcatfan]

This is what happens when you choose to put politics over profits.

[Jade]

Let’s put Dylan on cigarettes next to get people to stop smoking.

[pcraft]

Don't let up. CEO is former Cia op. He knew and they knew. Bankrupt these small hats

[edwinmaguillicuddy]

First commercial needs to be the CEO asking for an apology, and state what exactly the apology is for

[obscur_artiste]

In Japan, the CEO would do a public apology, televised live with the press, and then resign.

[easter_sunday]

Transheiser Busch can spend billions on marketing. It's not going to matter. People are tired of having agendas shoved down their throats by corporations.

[snugglestruggle]

2004 and 2005 I served our military and was in Baghdad Iraq, our company mostly missed the commercials over all other content, and a sergeant's wife would record the Superbowl commercials for us and once in a while record a block of commercials she found humorous to share with us all, it'd give us at least 15 minutes of entertainment and a bit of "home" while serving in the armpit of the world being fired upon left and right to the point that engagements were no longer shocking to us outside the few that were quite devastating and their targets being on point. But jump twenty years into the future and I'd wager we would not desire watching the commercials of today, that content only injures your mental state of being, as these modern commercials purposefully mock Americans for simply being productive, that or being part of the majority that is on the verge of becoming the minority and to ostracize people for superficially bigoted reasoning. It's blatant evil, and these people who push such content know as much.

[GH-kxqd]

This is NOT a boycott. It is mindset-shift moment. No one was cajoling these consumers to change their preferred brand. It just happens to be a moment when many thousands of people said to themselves, at the same time, "Nope, I am not going to drink this brand anymore. I simply cannot support it."
I don't even drink beer but I feel like going out to get some Coors just to show my lack of support. Brats soaked in beer anyone?

[carolynbacon]

Anheuser-Busch has shown us who they really are. They can't market to us through our emotions anymore or pretend nothing happened. We're awake and aware, Bud.

[carlr]

There was an article today in Financial Times that suggested that the best strategy for Bud is to just ignore this, and stay the course with their inclusivity campaign. They believe that it will all blow over in a week or two. They forget something, however. Most people can't tell the taste of one pilsner beer from another; the primary reason that they choose one beer over another is the image. How many of us could ever forget that image? None of us.

[fluffypinkunny]

Too many options to not continue the boycott… nobody will ever forget what they did.

[Bateluer]

The arrogance is insane. They could spend a few hundred bucks on a 30s spot apologizing for insulting their customers, mocking women, and pledging not to contract with Dylan again. If they had done that at the beginning, there would never have been a boycott to begin with. By waiting, they've allowed the 'Bud Light' brand to be so thoroughly destroyed that it'll never be recoverable.

[ShooterMcgavin]

This has been a LONG time coming!

Years of insults, years of brands who courted us specifically and then spit in our faces, years of woke stuff that we were sick of, and then, when we complained, we were told that we were the problem!

This is the easiest boycott, since there are many other options. I mean, you have Netflix, Prime, Disney, paramount, hbo, otherwise you're basically out of luck, so it's hard.... But beer? Gimme a break. They pucked around and found tf out.

[KenDAKLever]

Well, the now ex VP of marketing said that Budlight has a fratty, out of touch image and she wanted to freshen it up. So, out with old, in with the new inclusive crowd. Congratulations, she got her wish.

[kyleeaddy]

I can’t decide which image is ruined the most. Will Smith as Bad Boy action star or Bud Light as an American patriotic beer.

[imperialguardproductions]

"It's not about the money... it's about sending a message."

[craigs]

Am I the only one who finds the words transgender and influencer together more than a little worrying?

[voice]

More Bud ads means more insults. Get your popcorn ready guys!!