Amazon FBA Listing Optimization [STEP-BY-STEP MASTERCLASS]: How To Build Your Listing & Improve Rank

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Indexing & ranking for the right keywords is CRITICAL to finding success on Amazon.

The problem?

The vast majority of sellers only scratch the surface and leave tens of thousands of monthly searches unranked by the Amazon algorithm.

In this video we break-down:
👉 Find KWs your competitors miss
👉 How to prioritize target KWs
👉 Leveraging your top performers
👉 Stealing competitor winning KWs
👉 Optimizing your title
👉 Writing persuasive bullets
👉 Capturing backend SEO
👉 List writing formula
👉 AI based copywriting

0:00 Intro
2:10 Step 1: KW Boosted Set-Up (Listing Wizard)
3:56 Listing Wizard Overview
5:53 Step 2: Prioritize Target Keywords
10:30 Alpha ASIN Strategy
11:30 Sort Your Top Performers Strategy
14:11 Competitor Winner Strategy
16:54 Step 3: Optimize Listing
17:08 Listing Best Practices Formula
26:25 Integrating Search Terms
31:19 Using Artificial Intelligence For Copy Writing

#amazonlistingoptimization #amazonlistingmasterclass #amazonfba2023

[MelissaCooperUXD]

Always excited to see your videos come out. Amazing.

[tysonbarrett]

Love it! I used to have to use a mix of Data Dive and KW Dominator 2.0 to really maximize my listings, but 3.0 handles it all now. The best practices were a great touch as well

[helenchengnz]

wow what an amazing video! I am about to launch a new SKU so this is perfect! thanks so much for sharing all of this Adam - cant wait to meet you in person in SSF!

[zahidanwer]

Hi Adam, I am impressed with how you gathered the KWs and kept optimising the listing! I thoroughly enjoyed your content at SSF as well!

[honest-fba]

Dope shirt, dope video, dope tools! The reason people love this channel is for content with this level of detail, keep it comin man! And props to Brett for killing it with the updates to FBAexcel

[robertclapp]

Thanks Adam. I rewatched this video again to help revamp the copy in my listing. I used Jasper to rewrite the bullet points to show benefits and features, and helped them along with lots of Keywords from the listing optimization. I think it is important to go back to your listing and rework it after you have had some success.

[tomerlevin]

Hey Adam, great video!

1 important comment though - As an Amazon copywriting agency owner myself I can 100% say that it's not the "first 1000 characters" (19:17), it's 1000 in total. Now, if you have more than 1000 characters in your bullet points, this will cause the algorithm to go nuts, so you'll experience part of your bullet points indexed while some won't - sporadic. If you'd like to discuss more, I'll be happy to.

[joseluisbecerra]

Thanks so much Adam!!! Really value video as usual

[kochan]

OMG this is unbelievably cool tool!!! Definitely using it for my next product

[coolpeips]

Hi Adam - awesome content! I watched every single one of your videos. QQ - did you ever run your own Shopify store, to complement your Amazon stores? I’m thinking about it, but am daunted by the amount of work. Any thoughts? Thanks so much!

[benson]

Amazing information! Does your listing optimization method also work with Amazon A+ Content? And do all the needed tools work for German listings?

[szhanecruz]

Hi Adam, I called Amazon asking for phrases that can be used when adding a different brand to our listing and these are the only phrases they gave me "for"/”compatible with”/”fits”/”intended for”. I wonder if you have a link somewhere stating that the phrase "works with" can also be used? Cheers!

[tayyabafarooq]

Thank you heist for such a great platform

[Chris-Schnorchelt]

Ich werde es gleich in Deutschland umsetzen. Vielen Dank 🙏

[alext]

Where the information about the first 1000 characters indexing in bullets comes from?
I read it in many blogs and heard from multiple people, but there is no indication of it in any Amazon help files.
Have anyone actually tested it?

[muhammadhammadjaved]

Do you need both Helium 10 and Zonguru to maximise the tool or Helium is enough? I've not actually heard of Zonguru before.

[AsadULlah-pche]

Very very Interesting and Informative can u Make Video on bulk Sheet Audit and campaign Optimization in bulk

[mdilek]

Do you also optimize "product description" section which has 2000 bytes limits? (If you use A+ content, this section does not show on frontend) Thanks.

[Drobe]

Hey. This video title is for FBA optimisation. Is it safe to assume this video is equally relevant to non FBA listings? IE. Seller Fulfilled listings. Thanks!