What's The Role Of Branding In Social Media?

During the Silicon Valley Brand Forum panel Rod Swanson shared a story that affected him on a personal level, but also gave him insight to understanding the human side of the branding process. I'll let him tell you his story.

This video was shot at the Silicon Valley Brand Forum's "Brand Implementation Across All Touchpoints" event in April 2011. The event host was Applied Materials, and it was sponsored by Siegel+Gale and Jolt Social Media.

Interviewed:
Rod Swanson
Senior Director, Brand Integration
Electronic Arts

About Steve Farnsworth @Steveology
Steve Farnsworth provides strategy, training, and implementation for integrated digital/social media, online marketing, brand journalism, content marketing, and lead generation for technology-based companies. His client hire Steve to increase customer preference for their brand, shorten their sales cycles, and generate better qualified leads. Contact 650-331-0594 to see if working together makes sense.