A Smart Way To Analyze End-of-Funnel Metrics

In this video I'll teach you three levels of analysis you can run on end of funnel metrics.

Level 1 - Totals
Level 2 - Month-to-date
Level 3 - Month-to-date + time-based cohort distribution

Most companies look at their end of funnel totals without considering month-to-date, and cohort-based distributions. By looking at your total customers / deals / subscribers etc in this way, you are able to maneuver quicker and change course to boost your results.

This video is aimed at product / marketing analysts, and founders.

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