The 5 Cognitive Biases and HOW they impact buyer decision making

As consumers, we carry our preconceived notions and biases with us always, and these can have a massive impact on our buyer decision making

So, what does this mean for your business? How will these consumer cognitive biases affect your marketing? In this video, Kenda takes a look at the 5 cognitive biases that impact buyer decision. These are:

1. Anchoring
2. Ambiguity bias
3. Confirmation bias
4. Mere-exposure effect
5. IKEA effect