UPL Farmer Heroes

What does the word hero mean to you? Selfless acts of courage in the face of uncertain odds? Incredible abilities that seem to defy nature? A force for good under the dark clouds of a challenging world? To us, that sounds exactly like a farmer. Thanks to the agricultural revolution 12,000 years ago, allowed us to shift from hunter-gatherer societies to the dawn of civilisation as urban societies developed new sciences, philosophy, and art. And since then, farmers have always been the heroes we look to in times of feast and famine, all but enchanting the soil to deliver new life and stewarding the land to sustain lives into the future.

Today’s farmers are a different sort of hero: they’re not just feeding the world, not just sustaining it, but are safeguarding life on this planet for generations to come. Because as our planet’s population grows in need and number, it will be farmers who will rise to this challenge. It’s up to them to feed us - and in the face of climatic, social, and economic pressures. It’s up to them grow food for today - and for harvest after harvest without depleting their soils or the wider environment. And it’s up to them to feed consumers in the wider world - and also themselves, their families, and their communities.

At UPL, we believe it’s time to recognise these unsung heroes devoting their lives to feeding, nourishing, and sustaining the world. From the one-family smallholders to the farmer overseeing a 100-strong workforce, we want to see the growers in the agricultural fields as appreciated as star football players.

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