Alif by Damas - A Tribute To Every Woman ft. Zahra Lari

The collection was created and inspired from the majestic first letter of the Arabic alphabet to honour all the women in the GCC who inspire and continue to contribute to our life and society within the Arab world.
In our continued pursuit to bring forward women who inspire, to tell their story as our Alifs, great examples of the strength and resilience of the women in the region our latest Alif campaign features @zahralar, the Emirates first female professional figure skater, who explains what it means to her to be an Alif: “Alif is to be yourself, and never change who you are for anything.”