The F**ked Up History Of Gucci

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🎬 PLEASE NOTE: The movie clips & photos I’ve used to represent some of the characters are from the film ‘House of Gucci’.

There’s quite a few characters in the Gucci story as it spans a long time period, but basically you can think of it as a story of 4 generations:
1️⃣ The first is all about the very humble beginnings of Gucci
2️⃣ The second is about how the company expanded
3️⃣ The third generation is complete chaos
4️⃣ And then the fourth is life after the Gucci family lost control of their own company.

Welcome to another crazy business story - this is the dramatic origin story of one of the world's most luxurious and wealthy brands. Gucci is one of the hottest fashion brands in the world with an estimated value of $22.6 billion dollars. But, what begins as a rags-to-riches story of a small family business becomes a dark, shocking tale of betrayal. Underneath the glamour of the fashion world, there were frequent family feuds, lawsuits, an attempted corporate takeover, and even murder. So sit back, relax, get comfortable - because in this video, we’re going on a journey through Gucci’s insane and controversial history. This is the story of Gucci - including how Gucci started, the rise and expansion of the Gucci business, brand strategies and marketing / product changes, and the Gucci family's controversies along the way to success. I hope you enjoy this business documentary with a dark twist.

Honestly I never expected to be making business stories about fashion companies - I expected I’d mostly stick with tech businesses. But so many of these fashion brands have such wild stories that it seemed a shame not to share them here on YouTube.

For those who want more on big tech, don’t worry there’ll be more of that to soon.

But if you liked this one about Gucci, you can also check out:

THE INSANE STORY OF GUCCI
Gucci: A Story of Power, Betrayal & Murder
The Truth About Gucci: Power, Betrayal & Murder
The Truth About Gucci: Money & Murder
Money & Murder: The Truth About Gucci
Gucci: A Story of Power, Money & Murder
The Hitman Who Saved Gucci's Business
Gucci: Power, Money, Murder
Gucci's Deadly Secret
The Shocking Truth About Gucci
Murder, Money, and Gucci

⌛ Chapters:
00:00 Intro
00:54 The Gucci Origin Story (First Generation)
02:56 Expanding To The World (Second Generation)
05:07 Family Drama (Third Generation)
08:45 Stay safe online with NordVPN
09:45 The End of The Family Business (Part 4)
13:05 The Assassination (Part 5)
14:40 1990's to Today (Part 6)
17:05 The Story of Louis Vuitton (Watch Next)

DISCLAIMERS: I'm not a journalist or financial advisor and this is not financial advice. I may receive a commission on affiliate links used. All content is used within the parameters of fair use. Please view our About page to contact us.

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[MagnatesMedia]

🥳 It's FINALLY here! MagnatesMedia FULL YouTube System:

🎬 Note: The movie clips & photos I’ve used to represent some of the characters are from the film ‘House of Gucci’.

There’s quite a few characters in the Gucci story as it spans a long time period, but basically you can think of it as a story of 4 generations:
> The first is about the very humble beginnings of Gucci
> The second is about how the company expanded
> The third generation is complete chaos
> And then the fourth is life after the Gucci family lost control of their own company.

Honestly I never expected to be making business stories about fashion companies - I expected I’d mostly focus on tech businesses. But so many of these fashion brands have such wild stories that it seemed a shame not to share some of them here on YouTube.

For those who want more on big tech, don’t worry there’ll be more of that soon too. I wanna cover a wide mix of different industries and business stories.

But if you liked this one about Gucci, you’ll probably also enjoy:


Enjoy! :)

[thetaorobertshow]

This channel quickly became the go-to, when it comes to famous brands and how they came to be. How most of their owners went from rags to riches and the creative ways they overcame adversity and made it to success.
Amazing documentary-level quality.

[somerandomfella]

I'd rather run an average business on my own than a large family business with constant back stabbing..

[Waigwe_Nyoike]

Paolo wanted to be a fashion designer. However no one in the family trusted his taste at all😂😂😂

[divyanshirajwansh]

dont get me wrong but "I'd rather cry in a rolles royal than be happy in a bicycle" is ICONIC

[engkbr]

Who needs Netflix when you have this guy?

[jaybajan]

Showing support for the injustice being done by that copyright abuser. This is a great channel. know you won't see this but your story has touched my heart. What Business Casual is doing to you is truly disgusting, maliciously taking away your livelihood for no good reason. I hope you can beat him and continue your great channel. Much Love from all the way in Barbados!

[CarlosFonse]

You and two more channels are the only ones that I give a like before the video start because I know it's gonna be awesome, keep up the good work.

[NsWatcher]

8:13, bro almost made my jaw drop with that number. I thought it was 366 years 💀

[NoeZip]

The editing and story-telling is awesome! I love this!

[Dyzziee]

"why do we spend so much money on clothes to impress someone when we want to be naked with them"

[ganiniii]

Saw an 90's doc about it on TV like 20 years ago. Seached endlessly for it but never found it. Not even sure if it was on history channel or not. This brand's saga could be a whole series.

[tisAlexander]

5:23
Meanwhile, Rodolpho Gucci still had his full 50% of the company, as he refused to give any shares to his only son, Adam Driver

[Nali_Wicket]

I dont usually leave comments but i wanted to acknowledge the fact that this is the first channel ive ever closed youtube and then been like “oh wait, let me subscribe to that channel” such a rad and captivating channel!

[DayRoad]

Here's a fact I know when I visit Bali: they price it higher for foreigners and domestic tourists, but lower for locals (usually tourist spots), so I usually go in *amzclothes* Go shopping.

[AwokenEntertainment]

scary to see a family business slowly ripped away from the family.. all while the original founder wasn't around anymore to witness it

[daara]

What did we do to deserve two uploades in two days

[hummelperformance]

I wonder how much animation like this costs? I'd love to do long format deep dives on different topics, but there's already channels like this that exist. Who knows, maybe one day. Good work!!!

[thc_freebaser]

"It's better to cry in a Rolls Royce than be happy on a bicycle." So, in other words, money can't buy happiness, according to Patrizia?

[saisibi]

I recently discovered this channel. Massive massive support from me. So much effort put into this. Great work. Amazing stuff