Three On Three: Comparing Entry-Level Watches With In-House Movements

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We’re back with another installment of Three On Three, our series of comparative reviews of three watches that belong to a single type. This time around, we’re going head to head to head with entry-level in-house automatics from three of the big brands.

Our lineup of watches covers a price range of $3,800 to $5,400, meaning that these are watches that would, in theory, be solid contenders for someone’s first nice automatic watch. Of course, new mechanical watches can be had for less, but there are real advantages to spending a bit more for a watch with an in-house movement from a respected manufacture. The watches we have here today are three of the best values in contemporary watchmaking.

So, just what do you get by buying into the entry levels at Rolex, Omega, and Grand Seiko that you wouldn't get with a comparatively less expensive watch with a supplied movement? As you’ll see, each of these three brands provides you with something special and compelling, even if you’re only buying their most affordable timepieces, so choosing which of these three watches to add to one's collection is no easy decision.

Despite the fact that these are among the most affordable options from each brand, the personality of each watchmaker manages to come through – whether it's Omega's use of advanced technologies and certifications for its movements, or Grand Seiko's painstaking attention to finishing details, or Rolex's legendary capacity to make products of steadfastly robust quality at scale. Without further ado, here's your Three On Three.

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> Talk about how fantastic the Grand Seiko is, how much handwork goes into it
> Say that the Omega on different straps is the perfect allrounder
> Praise the price and quality of both GS and Omega

> "I'd choose the Rolex."

It gets so boring.

ToolwatchBoutique
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More like the honest hardworking man's end game model.

jettyung
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I feel like the jumping hour hand function is overlooked in the Omega. What a great feature that allows you to easily switch timezones when traveling without losing accuracy.

xcobbbyz
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That Omega is the pick of the bunch, stunningly beautiful

lickaun
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$3800-$5400, "someone's first nice automatic watch", yeah sure. My first was a $150 Seiko 5. Now I'm up to $400 Presage and Samurai now. The cool thing about Seiko is the quality and value for money is there in all price points.

mrandrn
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i'm happy that GS started to get the recognition it deserves

swianr
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"What's your favorite entry-level watch brand, GS, Omega or Rolex?
- lol, wut?"

aspexpl
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That omega is a great timepiece! It’s just awesome !!

sergiocastro
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The Three on Three has always been one of my favorite series. Glad to see it’s back and that we are talking about approachable luxury.

JeffJacquesmd
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Omega : great movement .
GS: hand finished dial
Rolex: mmm it just looks good

ricecube
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“Entry level” is the single best keeping up with the Jones’s marketing phrase ever.

daibando
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I get the purpose of comparing the "entry-level" watches from each luxury brand, but when the Grand Seiko is about 2/3s the price of the other two, it doesn't make for the most fair comparison. More fair would be a similarly priced Grand Seiko...which would actually be the Snowflake.

sylinmino
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I would say out of these 3 I would chose the omega.

nab
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For all the people complaining about the "misleading" title: these are three entry-level watches FOR THOSE SPECIFIC BRANDS. Nowhere does it say that these are budget watches.

jonathanj
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That OP is very nice and I especially like the double lines at the 3, 6, 9.

TriforceRich
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Omega is playing chess while these other manufacturers are playing checkers. That master chronometer cert along with that co axial movement is king

stevencwoodcock
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“Entry level”, he says. Most folks would consider these grail watches.

saiyajedi
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Missed these series so much!!! back to basics Hodinkee... back to basics!!! the newer oyster perpetual is the best simple entry level rolex I've seen since the 936 114200 air king (IMHO). Well done guys!

peleti
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I like that for only about 15, 000 dollars I can get a nice starter watch collection.

tomincanada
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Chrono24 2022
Rolex OP 36 mm: ~8000$
Omega Aqua Terra 150m co-axial: ~4000$

GS SBGR253: ~2500$

SirBlackieChan