Mastering Content Marketing - The Content Marketing Spectrum

Content marketing, native advertising, and branded content-- all of these content-focused methods have productive uses in the business to a varying degree. But how are they related? How do you know when to use each one? Content Marketing Institute's chief strategy officer, Robert Rose, tries to clarify the noise with his explanation on the Content Marketing Spectrum.

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[saghayamary]

thank you for the differentiation between the three components of content marketing, native advertising and branded content. good stuff for me as academician .

[HappilyMilla]

This was the BEST video on content marketing strategy!!! Thank you so much!!!

[Sharkim]

Obviously well researched but delivery could be better with earlier interlacing of examples - as is it is a bit intimidating actually

[vvannatta]

Fantastic presentation, thank you so much for sharing!!

[AhmedAlNahas]

This is so valuable, it answered some of my questions as I am working for a content mkt strategy.

[mobiprodialoge]

This was extremely helpful to introduce my University students to content marketing. Thank you. (It would be interesting to link your content marketing model to customer journeys as an assessment tool)

[henrythomas]

Awesome content. Thank you for sharing this wealth of information. It was very interesting and very useful content. I’m definitely pinning it to share!

[lilymurphy]

Really useful ! The explanation was great. I had a great learning experience. Thanks for such a really useful resource. Keep sharing such amazing information.

[SiddalingNadakatti]

Nicely briefed marketing flow chart

Thanks

[christopherricchetti]

Gentleman's Wager (not "Agreement). Very helpful video!

[CliniEx]

Simply explained all core of content marketing.

[prove_it]

Hey, all. I am looking to start a career in content writing/ marketing. How would you suggest one makes this break? what sort of credentials are essential to crack into this field? Thanks all!

[SaeedAliZ]

Thank you for the great video, can we get the final slide in pdf format?

[rendydwi_]

Thanks you so much for your content video, thats great!

[anindbhattacharya]

Iam big Fan of Joe, so this is great and really help me to take it up for my future goal.
RGDS
AB

[JUSTASKavproductions]

what software did you use to make this kind of video? Is there a tool or is it after effects labour?