How to launch your online shop (for IMMEDIATE results)

Last week I wrapped up the launch of my very first live, virtual workshop! We had close to 100 attendees and the event has generated $10k in revenue for my business ($8,300 of which is direct product sales, and $2k+ in brand deals and mentorship clients!).

This was my MOST successful launch so far in terms of immediate sales, and I put in a lot of effort to see those results, so I want to break down what I did so you can put things into practice immediately for your next product launch!

🌿 MY LINKS & STUFF

💕 Check out my notion templates & resources for artists:

📖 RESOURCES FOR ARTISTS

How I'm learning art online (use code KELSEY20 for 20% off!)

⚙️ GEAR & FURNITURE ⚙️ *referral / affiliate links*

* Referral or affiliate links in this description allow me to gain a small commission off of any purchases you make through the link, at no extra cost to you. It's a great way to support the channel :)

[TonyTylerDraws]

I have personally found that if 100 people say they are going to buy something in a poll, about 1-5 follow through.

[TrocarQueen]

I feel like this channel is the real life practice of “success isn’t pie”. There is room for everyone to have success and generate things for the world to enjoy.

I really enjoy all your videos! Been slowly making my way through your older ones and I appreciate how you coach.

[zzkat]

This mighta been THE video from you of all time for me. I feel like such a nuisance any time I talk about my photography and services I offer, so this was so helpful. Your channel is my go-to for running an art business, and thank you for all the knowledge you have to offer!

[StephanieRubletz]

This is such a great video. If I could offer a helpful tip for those writing your content for your sales page. Remember this page is FOR your customer, yes it's ABOUT you but be sure to talk about yourself and your product through the lens of what your customers want to know. You'll be surprised how much superfluous content you can cut. I'm a web designer who gets a lot of dull and irrelevant content handed to me. And this is the single biggest thing I see small businesses struggle with.

[evelyndominguez]

Kelsey, you’re just amazing! Thank you!

[aliasgarkhimani]

dude these videos are GOLDEN. Thanks a lot for sharing your insights and strategy!

[RebeccaJoArt]

Thank youuuu so much for this!
I’m just coming back from a dry spell in my art business and can’t wait to put these steps into action!

[iloveperros]

Kelsey, I cannot stress enough how helpful and inspiring your videos are. Thank you so much for putting this out here. One of the first things that I'm going to do when I'm able to stablish my art business is to give back to you. I hope you know how valuable your work is <3

[valkorey]

Can't wait to watch this once my shift is over haha. Thank you for providing this information :)

[ChantelleArts]

It's always so helpful when you say the information in a way that's easy to understand 🥰

[zayndesign]

Happy to hear the live went great! I was so sad I missed out on it, but I'm still working through the workbook once again and its helping a ton. Hopefully you'll do more of those in the future, I only saw it on the email list once which I'm glad I signed up for. You really do have to push your product to be seen if you're proud of it. There's a good chance your following still misses it in the sea of the internet.

[jasminekroezeart]

yess this is so refreshing! In terms of talking about my art, I was feeling like I was drinking water from a fire hose but this simplifies it so much! Thanks!

[TriniRoyQuiReyes]

God Bless you sis Kelsy 🥰 everything you said is super clear dear

[kendimoy]

Thx Kelsey,
I’m so glad you are out there !

[danielleister]

Always a lot of great information. Thank you for taking the time to share.

[graysbygrace]

Oh this is helpful😮😮😮😮 I feel I need to work better on marketing my art pieces 😢 thank you for this video. ❤

[wrt]

Art Biz 101 seems a misnomer. As the spouse of a long time artist who has struggled with her marketing and who is also not a fan of the potential demands of social media in order to drive sales, I am astounded by the comment that if an artist can't give away some of their product for free in return for customer feedback, said artist "has a serious problem." Really? Maybe that's a strategy for artsy/craftmakers, but certainly not a serious artist. That is so art student thinking. My wife often chastised her college students for doing pieces for free because it only served to undermine every other artist in the field struggling to make a living. Your art is your work and your work is of worth. Customer feedback is not an artist thing. It is a product thing best left to the Amazons, Ebays and Etsys of the world.

[dw]

Hi Kelsey! I´m a photographer and marketing and sales are big issues for me. Thanks for your insights and advices!

[themangobee.]

Your video title cards are my favorite lol

[maiamystia]

Not everything a person makes can be used in a way that we can give it for free. I can understand items that will get people to buy more of, like candles, lotions, etc. But let's say a souvenir piece.. we give that away for free for feedback if someone loves it (even though they could've told us what they thought of it before even getting it), and since now they have the product, they don't need to come back and get more of it, since they already have it. My parents did this when we had a small business. They'd be constantly giving away free products that we worked so hard for and people didn't feel the need to come back cause they got it for free. So, samples and products that need to be rebought, yes.. but one time pieces, no.