Webinar - The Value of a Metric based Strategic Account Plan

Показать описание

There is a direct relationship between proper planning and execution of the Strategic Account Plan and Account Management success (mutual revenue gains); therefore, a well-orchestrated Strategic Account Plan is a critical and necessary element of any Account Management Program, especially those in their infancy. The Strategic Account Plan is a document / tool designed to help account teams effectively collaborate on and align to the customer's and supplier’s business goals and objectives, identifying how we, as a supplier, can best meet the needs of the customer and provide value – while achieving our own necessary business objectives.

On this webinar, President and CEO Dennis Chapman Sr will outline the components and value of a metric based strategic account plan. Topics include:

1. The critical components of a Strategic Account Plan

2. The core Strategic Account Plan metrics

3. Best Practices for utilizing the Strategic Account Plan – Internally and Externally

4. How Account Planning creates client / supplier revenue improvement