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Winning Category Entry Points: Lindsay Rapacchi of Clear Channel
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How to pick a fight with a category entry point and win
Speakers
Lindsay Rapacchi, Clear Channel
Description
How many of us really know what mental availability is? We know that great marketing builds mental availability, but how much do you as a brand have? How much do you need? How much do your competitors have? How do you go about getting more of it? In this session, you’ll find the answers to all these questions and more.
Speakers
Lindsay Rapacchi, Clear Channel
Description
How many of us really know what mental availability is? We know that great marketing builds mental availability, but how much do you as a brand have? How much do you need? How much do your competitors have? How do you go about getting more of it? In this session, you’ll find the answers to all these questions and more.
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