Discussion: EdTech Marketing Strategy - Audiences, Channels & Segmentation - Education Innovation

It is important to understand who your target audience is, and how to speak to them so they listen. This session discussed how businesses can better understand your customers and how to develop an effective marketing strategy to communicate with them.

Marilyn Lopez, Marketing Manager at EduGrowth moderates a discussion with Craig Simon, the founder of ZOMO Consulting, as well as Margo Griffith, Head of Business Development for Ed alex. Harnessing their experiences, they provided deep insights on this important step of an EdTech business.

This session was part of the Launch Pad Essentials Seminar Series.

Australia's EdTech & Education Innovation Hub