4 Blunt Truths About Starting A Clothing Brand In 2022

*** Show Notes ***

About This Video:

In this episode of Apparel Success, Rob shares 4 blunt truths about starting a clothing brand in 2022. These truths are meant to prepare you for the difficult and harsh realities of the apparel industry. Use this as motivation to work even harder on your clothing line. This info applies to your clothing brand, clothing line, t shirt business, fashion brand, streetwear brand, print on demand (POD), dropshipping company and beyond!

0:00 Intro
1:04 Blunt Truth #1: Clothing Is One Of The Hardest Industries To Succeed In
3:21 Blunt Truth #2: Poor Clothing Brand Operators Get Weeded Out
5:10 Blunt Truth #3: Most Startup Clothing Brands Don't Have Any Value
6:52 Blunt Truth #4: Investments Don't Always Have Equal Returns

[eglsun]

Things I have had to learn: Product Photography, Facebook Ads, Building an Email list, Shopify Theme programming, Product development, Market Research. Everyone seems to believe in this myth of the overnight success. Few people seem to understand the amount of work, effort, and strategy that goes into this "thing." Learning how to build a successful Facebook Ad campaign is not easy at all to learn. Product Photography is huge and I needed to really focus, take some classes, study other photographer styles, and practice. The hard truth, the tough love is difficult to hear, but I agree that it is crucial to understand.

[SupernovasMusicChannel]

Clothing brand owners don't get rich by money they get rich by knowledge

[F.S.H.O.]

In my second year, def lots of naive thoughts in the beginning, but I'm still pushing, its a cause based brand, so that motivates me a lot 🤙🏽

[iamchriseagland]

I'm hitting that wall right now, so this was a reassuring video for me. One month in and the initial sales flurry from friends and family and a handful of IG friends is over and its quiet. I also have the added complication of having decided to learn and screen print myself. You begin to question everything. This is where the real work starts for sure. Cheers Rob. Good luck everyone 👍

[jefu]

recently launched my brand and it's been a struggle, stitting on a product i can't sell. Advertising has also been a struggle, but I'm definitely learning a lot and leveling up my skills. I'm going to take the knowledge and lessons I've learned into this next drop, which i think will be a lot better. Probably going to end up doing a big sale to clear some stock later this year.

[martinmestrevlog]

great timing - i just started my brand.... but learning so much like design and marketing.... there is so much to learn. And there is tons of resources on youtube for learning.... thanks apparel success for being transparent and giving out so many gems.

[erikaweirdsurname]

Mmmm "You are not selling something that people NEED, you are selling something that people WANT." I just love this, such an AHA moment.

[SupernovasMusicChannel]

Also some customers can be petty hard to deal with causing you stress but what I've learned from that is to stay calm and take it as a positive and learn and take there feed back and sometimes the customer isn't always right and you can't make them all happy

[kevinkapowski]

Thanks very much Rob, this motivates me to be more strategic in my approach

[jayH]

Might be one of your best videos yet. Thanks for sharing!

[seamountain]

Love this video, I just launched my brand Sea Mountain today and I know it’s going to be a challenge! What you say is all truth! 🙏

[muvn_diff_brisgod]

Keep dropping the 💎💎s I have built my mind for the ups and downs!

[SupernovasMusicChannel]

Its literally a rollercoaster one day everything will be good the next day you wake up and you have problems that weren't there before

[reidwrath]

Great video, time to get back to work. See you at the top!

[bornbleedclothing]

👌Great video man, no point sugar-coating it, it IS a struggle but as you have proved it CAN be done! I played in & managed my band for years & there's a lot of similarities between it & building a brand - they're both HARD & require a lot of dedication... like anything g worth doing! Thanks again dude!👊🤘Steve

[GrandFierce]

Thank you for this! Your channels very informative and idea forming too! I'm starting my brand at the moment and getting all my foundation work set before roll out and your videos are so informative and helpful! Thank you BAHD!!!!

[floridalifestyleapparel]

Hi Rob, We love how you spit the fire of truth. Yeah we launched a brand on Shopify and we have been building an instagram using placeit models. It looks decent. But no reach to speak of. Just launched our first week of facebook ads. Pretty much crickets. Of course first week at twenty dollars a day. Got an email from meta saying unlock our growth with the Meta Pro Team. When I clicked the link I was brought to a page that said that we didn't qualify for their program. Funny stuff. You are kind of like a big brother whose gone through some things and is always ready to give some pointers and a pat on the back with an atta boy. Thanks.

[ivansarangsang]

Building a successful clothing brand is a great foundation in building business empires ❤️💪

[dkmedianow]

I love how real you are with all the videos. What would you say are the biggest money pits you've spent for advertising and what has worked the best? How do you reach influencers?

[Paradiselife-]

great info!! Do you do website reviews?