Franchise Development Marketing Insights with Jack Monson | The Business Growth Show

Unlock the secrets to franchise success with Ford Saeks and special guest Jack Monson, President of Brand Journalists. In this episode, they explore key strategies for marketing, personal branding, and the power of storytelling in franchise development. Learn how AI is reshaping the industry, the importance of brand authenticity, and how to attract top-tier franchise candidates in 2024 and beyond.

Jack Monson shares insights from his 15+ years in franchise marketing, with over 2 million podcast downloads, helping franchises grow by leveraging innovative approaches to content and digital marketing. Whether you're a franchisor, entrepreneur, or business leader, this episode is packed with actionable takeaways for scaling your business.

Timestamps:
0:00 – Introduction and welcome
1:30 – Jack Monson’s journey into franchising
4:15 – The evolution of franchise marketing
7:10 – Personal branding in the franchise world
10:05 – The importance of keeping marketing strategies current
12:20 – The role of AI in content creation and targeting
16:00 – The future of digital marketing for franchises
19:30 – How short-form video is revolutionizing franchise marketing
24:40 – Storytelling and brand authenticity
27:55 – Attracting top franchise candidates through storytelling
31:35 – The rise of personal branding videos for business
34:00 – The balance between lead generation and brand awareness
37:45 – Final thoughts and advice for franchise marketing

*About Jack Monson*
Jack Monson is a seasoned expert in franchise development marketing, branding, digital marketing, and public relations. As the President and CEO of Brand Journalists, Jack has spent over 15 years working with franchise systems, national brands, and local businesses to simplify their marketing and advertising strategies. With a deep focus on storytelling and personal branding, Jack helps franchise brands connect with their audiences in meaningful ways, ensuring they stand out in today’s competitive marketplace. Jack is also the host of Social Geek Radio, a leading podcast in the franchise space, with millions of downloads.

Through his work at Brand J, Jack and his team provide expert marketing solutions that help brands attract top-tier franchisees, grow brand awareness, and drive long-term business success. Whether you’re looking to refine your brand story or optimize your digital marketing efforts, Jack’s insights and strategies offer a powerful roadmap for growth.

*ABOUT FORD SAEKS*
#businessgrowth #marketingtips #keynotespeaker
Ford Saeks has redefined the formula for business success. From start-ups to Fortune 500’s, Saeks is widely recognized as a Business Growth Innovator. With over 20 years’ experience (ranging from retail to wholesale), he has founded over ten companies, authored four books, been awarded three U.S. patents, and received numerous industry awards. As President and CEO of Prime Concepts Group, Inc., a digital marketing firm, Ford specializes in helping businesses attract loyally and repeat customers, monetize social media, and ignite innovation.
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