How to Start a Mug Business Online With Printful 2023

If you’re looking to make money from the comfort of your home, start selling drinkware online. Personalized mugs are not just a beloved personal item to all hot drink fiends; they’re a true gifting staple. In this guide, I’ll teach you how to pick the right coffee mugs to sell, how to design them without any design skills, and how to successfully market them to your customers.

In this video you’ll learn how to:
00:00 - Intro
00:56 - Pick the right mug
02:02 - Research the market
03:13 - Create a design
05:35 - Market your mug

Resources:
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If you’re looking to make money from the comfort of your home, start selling mugs online. You might be thinking—okay, selling mugs sounds like a good business idea, except that I don’t have a stock of cups or a sublimation printer. No worries! That’s what we’re here for. We take care of stocking blank products, printing, packaging, and shipping out the product to your customer. All you have to do is take care of the creative and marketing side of your business.

We offer a wide range of products that you can choose from, including a variety of mugs for every taste.
You have classics like the 11oz and 15oz all-white ceramic mug. Or a fun twist on the classic—an 11oz ceramic mug with color inside. You can also pick the travel-safe enamel mug that’s always ready for Instagram. Or surprise your customers with the glossy black magic mug that reveals your custom designs when in touch with hot liquids.

Depending on the audience and niche of your store, consider which type of mug fits best. Mugs are a practical utensil and a great gift, especially with a custom design. That means you can sell mugs that fit a specific style or mugs that match a particular holiday or celebration.

How to market your mug

When coming up with a marketing plan, there are several areas to cover:
- Who are you selling to?
- When are these people likely to buy your product?
- What keywords to use when advertising your product?

Who are you selling to?

When it comes to the mug we just designed, it’s probably best to market it as a gift for, well...dads. The customers who'll buy these mugs will most likely be partners, children, and friends or relatives of the giftee.
It’s crucial to understand who your audience is first. If you market to the wrong crowd, it won’t matter how good your product pictures, descriptions, and prices are, as they just won’t be interested in buying your product. So, if you already have a niche in mind, ask yourself—who’s going to buy this?

The perfect customer for my dad mug could be their partners and children. If I wanted to target their partners and children, I would likely target men and women aged 30-60. To specifically target their partners, I would also include people who’re in a relationship. I would market this mug on platforms my potential client might often use, such as Facebook, Instagram, and YouTube.

What keywords should you use when advertising your product?

Keywords are terms that help search engines understand what type of products your store sells and who your product is for. To ensure potential customers can find your product, it’s important to invest time in keyword research.
Where you add your keywords depends on whether you’re using a platform or a marketplace.
If you’ve built your store on a platform, like Shopify, Wix, or others, the right place for keywords will be the product title and description, your meta titles and descriptions, as well as the SEO settings of your products on your store.

#printful #printondemand #howtosellmugs

[PrintfulCustomPrinting]

Are you already selling mugs? Share your best marketing tips in the comments below. 👀👇

[giorgiocisilino]

Some customers don't realize logos printing on products are not cheap, and often complain why do items like mugs cost a few bucks at walmart, or they can buy a tshirt there for 5 bucks, which is a problem whenever designing logos for merch. What most are not aware of, is the process and time involved to create a great logo for clients or stores.Sure, if they get items manufactered and designed in China, but here in C anada nobody can compete with their prices, and labour cost.But then again if they have a biz they can write off the expense during tax time.

[tovia]

Has the black magic mug been discontinued? I don't see it in the list of available mugs

[learningexpressway]

Great tips for any beginners (like me). Loved the video.

[byegooo]

Once you create the design, how to print it on the mugs?

[neilwilkins]

Shipping costs are high for the mugs and there are competitor's selling the same style mugs with lower shipping fees.

I'm keeping my fingers crossed that now Printful have a UK base of operations, they may review the shipping rates

[gnzd]

Is this still a good way to make $$ or is it too saturated now?

[yanouckacadet]

What's the recommended size for design on canva😅

[shanenephilim]

I have a few creative designs I can't wait to create and sell however I'm stuck on where to start.

[coolwillz]

How to add more pictures in addition to the one picture that printful provided by default?

[trevh]

I want to offer customers the option to add their own name (or whatever). Does Printful's personalization tool work with mugs?

[andrewdowniephd]

Just planning to get involved and it would be great to know whether you have any bases in the UK, especially after Brexit as importing may add additional fees here.

[davidheisnam]

I sold 2 mugs last year. Ended up incurring a loss with the expensive product, expensive shipping and Paypal charges 😅

[janine]

Can you put a pattern on the entire white mug?

[Lacroix]

What happened to the color changing mug?! This isn’t the first time I’ve seen it on Printful’s YT videos, but it’s not on the site! I was really looking forward to this product and got excited to see it being offered, but super disappointed that it’s not available to design on!

[jaymavsosa]

Drink coffee? Get yourself a personal travel mug!!

[ouranosds]

Lol I initially thought that it said HOW TO SELL DRUGS

[Chateautea]

You mean “Wives”.. not just partners. And “Christmas” not just winter holidays.