What is Instagram Marketing?

#Webinar #InstagramMarketing #socialmediamarketing

Aside the disruption that Covid-19 has brought to everyone including disrupting the global economy, it has also drove many businesses to adopt social media and digital marketing.

The best thing about Social Media is that it allows businesses to stay connected and top of mind with potential and existing customers.

If you are new to Instagram Marketing, I introduce the key benefits of Instagram Marketing, and share some case study of how Singapore telco brands, i.e. Circles, Singtel, Starhub, and M1 uses Instagram to connect with their potential and existing customers. I share why Circles did a great job, and how all 4 telcos differ greatly on Instagram.

I share some government agencies that do well on Instagram, such as CPF Board, and how brands must identify their audience on Instagram, and created content for their audience and not just for everyone!

Webinar Key Take Aways for "Introduction to Instagram Marketing":
1. Why Instagram? (Instagram vs Facebook vs Google SEO)
2. Demographics on Instagram
3. Characteristics of Instagram Users
4. How Instagram Marketing Works + Basic IG Algorithm
5. How Instagram is used by businesses today? (Case Study)
6. Common Mistakes made by businesses on IG
7. Q&A Time

Enjoy the video, and drop us a comment on your questions, thoughts and take aways!

🚀 More Instagram Marketing resources for you below:

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