'The Heist' – Porsche's first Super Bowl ad in 23 years [Extended cut]

For the first time since 1997, a Porsche TV commercial will be broadcast during the U.S. Super Bowl on 2 February 2020. The game is amongst the most watched TV events of the year. To spotlight the market launch of the new Taycan, the 60-second commercial shows an exciting chase between the first fully electric Porsche and almost a dozen iconic Porsche cars.

The main focus of this commercial, entitled “The Heist”, is entertaining viewers. However, typically for the brand, motorsport also plays a part. The TV commercial was shot in Germany in mid-November 2019 in locations including Heidelberg, the Black Forest and Stuttgart-Zuffenhausen. Many of the racing cars, road vehicles and other "treasures" in the clip form part of the Porsche Museum collection, and the museum is where the chase portrayed in the commercial begins. Protagonists include the legendary 917 K racing car, the 918 Spyder hybrid super sports car and the iconic Porsche 911, shown featuring modifications for stunt manoeuvres permitted on private roads.

Addressing new target groups in particular
Porsche is heralding the era of electric mobility with the Taycan. Consequently, the sports car manufacturer is also addressing new audiences. The Super Bowl commercial is intended to play a part in this communication. “The Super Bowl is famous as a TV event far beyond North America and it represents a perfect platform to reach new fans. Our commercial links many elements that make up Porsche: sportiness, emotion, and also a touch of humour, something that is typical for how we communicate in general,” says Oliver Hoffmann, Director Marketing Communications at Porsche.

The one-minute Superbowl commercial will be broadcast during the game at Hard Rock Stadium in Miami on 2 February.

Porsche Taycan Turbo S Specifications:
▪ Length/width/height/wheelbase – 195.4/77.4/54.3/114.2 in (4,963/1,966/1,381/2,900 mm)
▪ Kerb weight – 5,121 lb (2,295 kg)
▪ Engine – 2 electric motors
▪ Max output – 616 hp (460 kW) / 750 hp (560 kW) with overboost
▪ Max torque – 1,050 Nm
▪ Battery capacity – 93.4 kWh
▪ Transmission – 2-speed automatic, AWD
▪ 0-60 mph (0-97 km/h) – 2.6 seconds
▪ 0-62 mph (0-100 km/h) – 2.8 seconds
▪ 0-124 mph (0-200 km/h) – 9.8 seconds
0-1/4 mile (0-400 meters) – 10.8 seconds
▪ Top speed – 161 mph (260 km/h)
▪ Driving range – 412 km (WLTP)
▪ Energy consumption – 26.9 kWh/100km combined (WLTP)
▪ Charge Time, 5-80% SoC @ 9.6 kW – 10.5 hours
▪ Charge Time, 5-80% SoC @ 50 kW – 93 minutes
▪ Charge Time, 5-80% SoC @ 270 kW – 22.5 minutes

#Porsche #SuperBowl #SuperBowlLIV

[TandetKing]

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