About Pragmatic Institute

Founded as Pragmatic Marketing in 1993, Pragmatic Institute has a strong track record of providing real-world insights, actionable best practices and proven tools to product managers and product marketing managers around the world.

In late 2018, recognizing the power of data and the increasing need for a real understanding of data science and AI among business and product professionals, Pragmatic Marketing purchased The Data Incubator (TDI), a leading data science training organization. The two companies rebranded, and became Pragmatic Institute in 2019.

Then in 2020, Pragmatic Institute grew once again, this time acquiring the masterminds behind the leading design courses at Cooper Professional Education. Pragmatic’s goal is to create a bridge between product, design and data that will help the organizations they work with identify the right opportunities and create the most innovative solutions for their markets.

Together, Pragmatic’s design, data and product practices create a powerful professional education platform to enhance the knowledge and skills of key contributors and teams.