Deep Dive into the Evolving Role of Chief Revenue Officer (CRO) with Mike Weir of G2

More and more, companies are adding a new title to their C-Suites: Chief Revenue Officer. It was once often linked to tech or high-growth companies, but its popularity is spreading to all types of organizations.

On paper, a CRO creates synergy between sales and marketing teams that is needed to scale quickly and sustainably. The CRO may also oversee the revenue stack, which is becoming a significant investment as the number of options grows.

But where do the lines get drawn between sales, marketing, and revenue? Do they work side by side, or are the hierarchies?

In this episode of Closing Time, Mike Weir, CRO of G2, takes us through his journey to becoming a CRO, how he interacts with marketing and sales, what his team looks like, and how he advises people looking to work in revenue.

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00:00 Introduction
00:50 The C Suite at G2
01:26 The CRO's team at G2
02:18 Creating a new CRO role
03:38 CFO vs. CRO responsibilities
05:32 Who owns go-to-market?
08:02 Facilitating sales & marketing alignment
10:15 Marketing to CRO transition

#chiefrevenueofficer #cro #crorole

[kennethhodge]

While most of this is spot on, I am fundamentally at odds with an unstated premise, here.

Chief officers should be, first and foremost, spokespersons for the executive team to the departments. They should be learning the other areas of the business while learning to hold their areas of expertise accountable to corporate goals.

The Chief officer who understands this earns top spot in succession planning.