Win More Competitive Deals with These 5 Selling Strategies

Timestamps:

04:00 The battleground for competitive differentiation has shifted
2:05 Marketing technology landscape
09:13 why you can’t rely on differentiating products
14:30 Principle #1 - Know which strategies to apply to which situations
17:40 Principle #2: Competitive deals are good, as long as you win early
26:11 Principle #3: Position, or be positioned
31:30 Principle #4 Keep bringing it back to the one hot button
35:00 Principal #5: Don’t lead with your product, lead to your product
39:00 sales conversations are what separate you from others
39:45 Q&A