Jeff Gomez: Coca-Cola transmedia story-telling campaign

Jeff Gomez is an American transmedia producer and narrative strategist, renowned for his expertise in developing expansive story worlds for entertainment franchises, brands, and social impact campaigns. As the CEO of Starlight Runner Entertainment, he has pioneered the concept of transmedia storytelling, which integrates narratives across multiple platforms to engage audiences more deeply.

Gomez has worked with some of the world’s biggest franchises, including Avatar, Pirates of the Caribbean, Transformers, and Spider-Man. His approach helps create cohesive, immersive universes that enhance fan engagement and brand loyalty.

Beyond entertainment, Gomez applies his skills to social and cultural initiatives, using storytelling to promote positive change. A sought-after speaker and consultant, he has influenced industries from Hollywood to corporate marketing, cementing his reputation as a leader in narrative innovation.