Designed by Apple in California (HD)

I (obviously) do not own this video. It was made by Apple who archived it from their channel. I have uploaded it because I think it's very inspiring and I feel that it is something that everyone should have access to as it holds a very important message. Many other accounts have uploaded it, however it is only capable of playing in up to 360p and 480p. This here is the original video in 1080p HD.

[suziwaters]

I've watched this over and over again, its so beautifully done

[Glatroz]

Thanks for the upload! It's a shame that Apple decided to remove it, since the theme of it is timeless.

[TheSongManipulator]

I wonder why Apple removed this video from their YouTube channel. The animation and sound design is delightful and inspiring. I remember seeing the original some years ago, and it was worth watching again.. so thank you for re-uploading!

[TheSupertecnology]

I've watched this so many times and still not only enjoy it but reassure what I learned from it 8 years ago. I've shared it with some people and have got the reaction I always expect. It has a deeper message than it does at first glance, beyond just industrial design.

[RemoFiore]

Absolutely spot on... I refer to your comment in the description, in particular "I feel that it is something that everyone should have access to...etc"
I just love this video....I've seen it like a 1000 times if not more, really does relax me and gets a real message across. Inspired me for my first mograph animation project in After Efx. finished and uploaded it yesterday. Thanks to the designers at Apple for their amazing work and inspiration.... I learned a lot trying to make something like this but it's nowhere near as good, I have a long way to go before i ever get to this kind of excellence. If I ever get there...! In the meantime I'll keep on trying and learning from the masters.

[kappuramen]

if everyone
もしみんなが
is busy making everything
あらゆるものを作るのに追われていたら
how can anyone perfect anything?
完璧なものを作り上げることなどできるのだろうか？

we start to confuse convenience
私たちは勘違いし始めている 便利さこそが
with joy
楽しさだと
abundance with choice.
種類の多さこそが選択肢の多さだと。

designing something requires
何かデザインするときに求められるのは
focus
フォーカス
the first thing we ask is
私たちが最初に問うことは
what do we want people to feel?
人がそこから何を感じるか？

delight
歓び
surprise
驚き
love
愛情
connection
つながり
then we begin to craft around our intention
そして私たちは手を動かし始める その意図に沿って
it takes time...
それは時間のかかること…

there are a thousand no's
数えきれないほどの「NO」が
for every yes.
ひとつの「YES」の前にある。

we simplify
シンプルにする
we perfect
完璧にする
we start over
一からやり直す
until every thing we touch
手がけるすべてのものが
enhances each life
それを手にする人の暮らしを
it touches.
輝かせるまで。

only then do we sign our work.
その時はじめて 私たちはサインを刻む。

Designed by Apple in California

[UnboxNChannel]

This is so beautifully and unashamedly pretentious and I love it.

[juanmaldonadolopez]

Perfect. Very good.
Juan Maldonado
Barcelona/España

[aronaronaronaronaronaronaronar]

how ironic that this was made on a windows pc

[hautit]

Why not just "Designed by Apple"? The "in California" part to me is unnecessary.