2024 Toyota Land Cruiser First Edition: $80,000 For This?!?

Today I drive and review a 2024 Toyota Land Cruiser First Edition!

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[FreedomAtRisk]

Toyota did their own dealer markup on this one!

[kevinpereira]

The land cruiser should be topping out at 60k, not starting.

[eseir]

Toyota Marketing Dept: "Since we are Toyota, Let us see if dumb people are willing to pay $80K for what we should price for $50K. We got another winner here"

[jefff]

Certified used GX looking better all the time.

[frb]

Pitch in an extra 6k and you could get two 2024 4Runners both with V6 engines.

[ovenrat]

Conicelli Toyota in Conshohocken PA as one, asking $77, 125. P-L-U-S "adjusted market value" of $15, 000. for a GRAND TOTAL of *** $92, 125.***
FOR WHAT 😞

[carguyeyedoc]

So basically leather seats, a roof rack, bigger screen and better sound system makes it worth $22k more than the 1958? Questionable… The normal Land Cruiser edition isnt a horrible value at 68-70k with options, but $80k for this seems silly.

[cnotego]

The car industry has removed impulse buying from most consumers options Fix it and wait for sanity to return is the new mantra

[cog]

It's okay to make a value judgment here. I CAN afford an $80K car based on the conventional metrics, but I won't pull the trigger. Car prices have risen since far faster than just about any other durable consumer good since the pandemic. Unfortunately, Toyota isn't doing anything to make it easier for people to afford a new vehicle. Cars are a depreciating "asset" that wear out. I'll wait for those "lucky" first owners to cycle through and allow me to purchase one at a bargain. In the meantime, I'll motor on in my 2007 Tahoe with 255K+ miles, fully paid off, cheap to insure and register, and wait to see if the turbo 4-bangers live up to the hype.

[dorfus]

Comparing this to an outgoing ‘24 4Runner in a more premium trim and comparing spec for spec, it’s stunning how much higher the price is and how little you get. It’s almost like a JDM tax.

[chartreuseJuice]

Circular headlights make it look like an FJ

[sunnyduggineni]

whoever decided to give cloth seats for $55k Landcruiser trim needs to be fired...

[bearcat]

"Iforcemax" badging on the rear looks ridiculous.

[mr.brainzter]

That’s a $45k - 50k suv ..nothing more …now I see why Toyotas are sitting everywhere

[enriquejamesd.martin]

you can adjust the brightness. there should be a control on the left side for that.

[cubswsc]

@ 3:03 looks like a Nissan Xterra, just missing the rear bumper step.

[Thomas-Tsai-NYC]

It's inline with the G wagon. Compare would be a super margin?

[theultimatemerk]

They advertised this as the affordable replacement for the 200 series but it caps out at nearly the same price. I understand inflation but there are so many better things to buy with 80k

[gilwolf]

Local two dealer have them $20 K over msrp Nuts
Lexus 550 is asking $5 k over msrp

Who in his right mind would go for the Land Cruiser ?

[UncleFjester]

*this is a new model fj cruiser with 4 doors and a fjreeking prius engine!*