Measuring the ROI Of Digital Asset Management

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It's difficult to conceptualize tangible metrics for measuring a return on investment in digital asset management (DAM) technologies, yet they play a critical role in your organization's ongoing success. Eventually, legacy DAM investments reach a point of diminishing return, and more and more users start to agree "there's got to be a better way to manage our digital content." The proliferation of digital assets has accelerated the need to invest in technologies that can manage multiple file types (documents, video, presentations, layouts, and images) and make this content accessible across any platform, anytime, anywhere. In fact, DAM technology has changed considerably over the last five years, and so too have the success strategies for maximizing the return on investment in DAM.