How fintech firms use design to elevate their brands | Part 2: Michael Jeter, Stripe

In episode 42 of The Changemakers, we discuss the huge role design plays in the fintech industry. One guest wasn’t going to cut it for such an important discussion. So for this episode, we welcome three amazing design leaders - Aaron Robbs, Creative Director at Ramp, Michael Jeter, Executive Creative Director at Stripe, and Nick Farrar, Founder and Managing Director at Shaped By.

Our second guest is Michael Jeter, Executive Creative Director at Stripe. He emphasises authenticity, incorporating design principles, and the role of technology in design.

HOW FINTECH FIRMS USE DESIGN TO ELEVATE THEIR BRANDS
Fintech is such an interesting space from a brand perspective.

Even just a few years back, you would naturally think of pretty much any fintech firm as a challenger brand. A digital disruptor to a financial sector that badly needed disruption.

But today, fintech is fast becoming mainstream, if it isn’t already. And its “challenger brand” tag feels increasingly redundant, given the extent to which many established financial services firms are pivoting what they do to challenge fintech pioneers - especially when it comes to digital, UX and so on.

Between the interviews, we delve into how great design can help differentiate fintech companies and build robust and memorable brand identities. Across the discussions, we also explore techniques to build trust, the power of design in gamification, and the importance of founder understanding and support in fintech.

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