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Why The SMB Market Is Better For Startups Than Enterprise Software

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Your software company has a good chance of turning into an enterprise software company if you’re not careful.
And when that happens, you’ll have a few large customers influencing your product roadmap, making it more difficult to build the business that you want.
And even worse, once you start serving a few large companies, it’s almost impossible to turn back and start serving small and medium businesses again.
At HubSpot we call it reverse gravity, and here’s how we resisted it.
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