Renault Genuine Parts – Impact

When they have to change a part of their cars, people tend to show disinterest in the way it’s done. They want a cheap, stressfree, and immediate solution. In other words, they don’t want to care. Unfortunately, by doing so, they sometimes end up doing more harm than good. To illustrate this idea, Publicis Conseil imagined a digital campaign with four films directed by Côme Ferré and produced by Wanda. The campaign presents four people who get themselves into troubles. Troubles they could have avoided if they cared to buy Renault Genuine Parts. Because when you don’t buy Renault Genuine Parts for your Renault, you never know what can happen. A simple and funny campaign on-air internationally since May 2019.

PUBLICIS CONSEIL:
President Overseeing Creativity: Marco VENTURELLI
Executive Creative Director: Marcelo VERGARA
Copywriter: Guillaume SABBAGH
Art Director: Matthieu BERTHAULT
Account: Frederik VOLPERT, Arnault BERNARDIN
Strategic planning: Barnabé PONCET
Digital project manager: Camille BOISJIBAULT
Agency producer: Sarah BOUADJERA
Process manager: Claire DIOT

Production:
Production company: WANDA
Director: Côme FERRE
Producer: Claude FAYOLLE
D.O.P: Eugenio GALLI
Photography studio: Point 11

RENAULT :
Karine LORIN, Carole GAULTIER, Naomi NASCIMENTO, Danielle EGGERICKX, Julie BOKHOBZA