Are Watch Revivals the New Trend? Looking at the Piaget Polo 79, Bulgari Bulgari, and More

With the announcement of the revival of the Piaget Polo, Mike Manjos breaks down what he thinks of the new watch (and its price tag). The topic of watch revivals brings him to the Vacheron Constantin 222, the Bulgari Bulgari, and Cartier's recent forays in reworking old classics. He considers if reviving old watches will become a new norm and the effects the revivals have on the brands and industry.

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#piaget #bulgari #vacheronconstantin #luxurywatch #luxurywatches #watchcollector #swisswatch #swisswatches

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[robcarrier]

Haven't we just done this for the last 5-10 years? Maybe it's time for some NEW watches, or is that too ridiculous.

[alexp]

Piaget enthusiast since college, 1970's.... I bought a Polo new in 1987, and I only wear it on special occasions. From the beginning, I recognized this as a watch to communicate a very powerful message. In my past life, I bought, sold and leased commercial aircraft for airlines I represented to both Boeing and Douglas. When I signed contracts worth hundreds of millions, the Polo was a powerful tool, and I still have mine today, 37 years later. About eight years ago, a new movement was needed. That was okay. $79K is not too far out of line if a client wants a reissue with a striking movement. Bravo to La Cote aux Fees.

[oliverwiegand]

The Piaget Polo Jumbo was the most expensive watch in the world 40 years ago, as a Piaget advertisement claimed. At the same time, there was a long waiting list for this watch in the early 1980s, and the most interesting thing is that it was the model for the first Swatch.
As for the price: a standard gold Polo would have cost about $20, 000 in the 1980s, which is equivalent to $70, 000 today when adjusted for inflation, according to an article by Hodinkee. So it's actually just as expensive as it was when it was new

[davidjb]

I just got a 222 and when the Polo came out I immediately thought of getting one for my wife, but then I saw the price 😧. Well it's probably too big for her wrist anyway...

[localheroEd]

I like Piaget, I like the Polo 79, but nobody is paying retail let alone overs. Its depreciation will make a super yacht blush!

[sunghopaullee]

Sounds like he’s forced to read a text at gun point

[brianrdetweiler]

More tributes to the 80s? I am here for it. Even if I can't afford it.

[jorgsofi]

I sure hope not. Creativity and innovation is lacking in the Swiss watch industry. Only a handful of brands, like Oris and Moser, for example, are doing interesting things.

[ListenToPowerViolence]

I saw this guy at the Newport Beach Spaghetti Bake and he was complaining loudly about the size of his portion. Later I walked up to him and said I love his youtube videos and he glared at me and said 'well can you get me some parmesan?'. It was strange.

[emphasis]

A lot of revivals are what people have been asking for anyways. Tag Heuer in particular has a lot of untapped potential in its back catalog. So many brands have gems from their past.

[baxoutthebox]

The 222 doesn’t sell that far above retail

[scottskillman]

Which market will that be great for exactly?

[bauertime]

I think that's what Steve Martin traded to stay at the motel in Plains, Trains, and Automobiles.

[estatesla]

I'm seen this watch. Nothing special. Next.