4 Key Roles in Change Management

#projectmanagement

What are Mary Beth O'Neill's four key leadership roles in change? And what would happen if they were absent?

#changemanagement

0:00 Introduction
0:08 O'Neill's Four Key Roles For Successful Change
0:58 Advocate
2:21 Sponsor
2:57 Implementer
3:43 Change Agent

[gerlindebrixus]

This is interesting, applies in fact also to B2B sales of complex products that need to be implemented. That sales person has to be the Advocate, and Change Agent, as well as the Implementors responsibilities - and, often no access to the Sponsors😰