Amazon ACoS, ACoTS and T-ACoS explained (PPC optimization)

Amazon ACoS, ACoTS and T-ACoS explained (PPC optimization) #AmazonFBA, #PrivateLabel, #AmazonPPC

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ABOUT THIS VIDEO:

99% of sellers on Amazon optimize their paid advertising for the wrong objective.

I realize that’s a bold statement but it’s based on my observations working with 100’s of sellers.

This is a problem because it means you’re not making the most profit possible in your business.

Fundamentally, paid advertising on Amazon is different from other forms of paid traffic online, like Google PPC.

For example; on Amazon paid advertising has a relationship with organic sales and rankings. With Google PPC, that’s not the case.

And that’s where the issue lies because most Amazon PPC concepts have been carried over from other forms of pay-per-click advertising. But in reality, they are not the same.

In this video I show you how to find the most profitable point with your PPC on Amazon (paid + organic).

I show you how to use Amazon advertising concepts such as ACoS, ACoTS and T-ACoS correctly.

This is something you have not seen before and it could be a game-changer for you, like it has been for many of my students.

HERE’S WHAT WE COVER:

- ACoS: What does it really mean, how to use it and how NOT to use it.
- ACoTS: What does it mean, how and WHEN to use it.
- T-ACoS: What does it mean and why it’s the key to Amazon advertising success (and yet most sellers don’t even use it).
- Impact Score: What does it mean and why it’s the key to finding your most profitable point with PPC advertising on Amazon.
- The 5-step process we use to optimize our Amazon PPC for maximum business PROFIT.

Check out the video and let me know what you think in the comments below?

Here’s the link to the full blog post which includes an mp3 and a transcript:

Wishing you success!

If you enjoyed this video; comment, like and share it with others who may benefit.

To continue watching more videos about Amazon FBA private label and fundamental business concepts right now, check out my YouTube playlist here:

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IN THIS VIDEO WE DISCUSS:
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[DanielAudunsson]

Thanks for watching! Let me know what you think?

[maryaiky]

Hi Daniel, thank you for sharing your knowledge. I have a question, How many weeks does it usually takes before hitting your TACOS? I just want to know the time needed to hit that sweet spot.

[beitalksdigitalnomaddiaries]

Thank you so much for this video. I learned a lot of valuable information. :)

[akossz]

Finally someone talks about it! Thank you Daniel! Keep it up!

[PADDY-hexe]

Thanks Daniel’ glad to find someone that can explain amazon ppc and knows what they taking about!

Another big area of confusion is structured setup of a ppc campaign for a product and how many campaigns to run for a product? Idea for another video!

Keep posting as proper ppc amazon YouTube channel is needed! Most just focus and reducing acos or low acos and knowledge is limited ! 👍

[abigailtunstall]

Hi Daniel, and thanks for the video. You mention only running ads on keywords that are indexed first. But on the other side of that - doesn't running ads on a keyword that is not indexed, - if you get sales for that ad - then cause it to get indexed?

[daphnelu]

Hello! I was wondering if you could please tell me how you got the breakeven point? I would really appreciate it! Thank you! This was a great video and helped me understand a lot better

[DarkPsychologyIQ]

Great video! How many keywords is it good to start off with and which software do you normally use to get these?

[sanokita]

Hi Daniel, Thank you this is very helpful, but can you help me to understand how did you get the 50% organic sale? @8:30

[watt]

Should we increase the bid for the keywords that we are getting sales in any case?

[ZaoulQamar]

How would one know if the keyword is indexed? Sorry. Total beginner here. Thanks