How The Oldest Chocolate House In New York City Survived A Century | Still Standing

Li-Lac Chocolates is Manhattan’s oldest chocolate shop, having survived decades of change in New York City. Since Li-Lac opened in 1923, owners have stuck to the founder’s original chocolate recipes while adding new confections along the way.

Today, Li-Lac makes its legendary fudge, butter crunch, and truffles, as well as over 1,000 specialty molds for occasions like Easter and Thanksgiving. The company has six locations in New York City, with all of its ingredients made inside its Brooklyn factory.

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How The Oldest Chocolate House In New York City Survived A Century | Still Standing

[krisf]

Having Anwar as the co-owner is probably one of the reason why the company still exists today. He's very passionate and hands-on in his work. He's the perfect person who knows the tradition but still knows how to innovate the company.

[MJUP]

You can see his passion from how his face lights up when he talks about the company. This is true dedication. Happy 100-year anniversary!

[cordelia]

Just this week I dropped by the Li-Lac store in Hudson Yards on a whim. It was my first time seeing the brand and I was only picking out a last minute gift for a friend. I received a whole bar of chocolate for free as part of a promotion and was blown away by the taste and texture. What a pleasant coincidence to have this video recommend today! I’ll be buying more in the future for sure :)

[Raine]

I haven't heard of this company before - but I've now visited their website, subscribed to their mailing list, and look forward to receiving my first order. I love supporting businesses with a rich history, craftsmanship, and attention to detail.

[leonorfeio]

Innovation is great but tradition is everything. To be able to keep a business open for a HUNDRED YEARS, wow, respect and awe for all those people

[sammydreams]

My family was gifted a box of Li-Lac chocolates for Christmas! We (specifically me) couldn’t stop eating them they were so good and decadent! One of the best chocolates I’ve ever had. One day I’m gonna save up and buy one myself! 🥰🥰

[drewh]

Such a familiar immigrant can-do spirit throughout centuries in New York. I went to this bakery shop in Manhattan Chinatown for years. One day, one is its Mexican employees bought the entire business and recipes from its Chinese owners after 12 years working there. The shop was over 92 years, and I was almost in tear while having his coffee and sponge cakes! So delicious😋💕

[stephanieyee]

What a lovely man Anwar is. He thoroughly deserved to be co-owner and Head Choclatier at Li-Lac. His dedication, enthusiasm and love of the traditional aspects of the business are wonderful to see.
I'll put these chocolates on my list of things to try.

[FrankPCarpi]

I love this kind of dedication to the old world traditions. I'm from the Bronx but I have never heard of Li-Lac chocolate. Now I have to go online and order some of that brittle.

[gellichan]

That's how you keep a craft going! Sharing all that knowledge and skill to future generations. It's refreshing to see this one still alive and actually teach its staff since a lot of other unique old crafts are dying because they don't have anyone to share their knowledge.

[kindnessalwayswins]

What a sweet man, I wish him and his employees (and customers) all the best! All good things starts with passion!

[cynamin]

I love the way Anwar smiles when he speaks. You can tell he loves this and that he puts his heart into his work. I'd love to order some chocolate soon to taste it.

[JasonP]

Thank you for giving him the opportunity to become part owner. Unless he has children, I would bet that was one of, if not the happiest moment of his life!

[misery]

Him being a part-owner makes me so goddamn happy. I've seen my fair share of businesses, and often times they treat their best employees the worst, aka "You cant take a day off, I need you, but this other employee with less experience can" and owners as well as managers realize too late that they will be left with the worst employees and loose the best ones.

[jayeftee]

I can feel his love for what he does. What a great reminder to pursue what one loves. He is very inspiring. He still got that twinkle in his eyes after all these years.

[panykfelidae]

This man is made of chocolate and sunbeams and mugs of soup. The steady passion in how he talks about the chocolate he makes isn't a firey, dramatic heat, it's the kind of warmth that rises bread and cures clay into bricks - listening to him talk about building and creation makes me want to do it, too. What an amazing person with an amazing story.

[claudiareid]

Anwar being co-owner definitely keeps the company going. I love how he keeps the recipes in a safe and is able to read the scale with out the numbers on it. You can tell this is his passion

[ElonMusk-qsuw]

this was indirectly such great marketing for Li-Lac company, before i wouldve walked past the brand of chocolates without even thinking about it, now im thinking the next time i see the brand i must buy some now knowing the backstory and how passionate the owner is about the quality. all the best Li-Lac!

[DarioVidili]

The joy that man has when talking about his job which has transcended into being his passion is something we should all strive for.

[chrisamxy]

I'm sitting here, late at night, watching this video and feeling so happy for Anwar. He certainly makes the experience a positive one for the factory, the customers, and the employees. Well done, Anwar!