Our Food is Screwed | What Food Companies Don't Want You to Know

➡️ At ’The Whole Truth’ we make real food and declare each and every ingredient that goes into it, upfront.⬅️

The food industry is big. And clever. Very clever.

A little too clever. It’s built on MARKETING TRICKS: to sell practically anything as "healthy".
LEGAL TRICKS: to disclaim any liability.
DESIGN TRICKS: to highlight only that which "they" want you to see.
And of course FOOD TECHNOLOGY TRICKS: to label man-made substances as "natural".

We could go on.

But the point is, the food industry has lost your trust; it deserves to. And if we at #TheWholeTruth, a young tiny brand, are to re-claim your trust, if we’re to truly re-earn it, we need to tell you the truth about everything.

That's exactly what we do: The truth about nutrition labels. The truth about diets. The truth about disclaimers. The truth about "healthy oat cookies" that aren't very different from any other cookie. The truth about why juice concentrate isn’t the same as real juice. The truth about "fat-free" and "sugar-free". Why maltodextrin is the sugar that you need to be worried about, more than sugar itself.

So yes, our mission is to lay bare #TheWholeTruth.

Will we falter? Of course.
Will we come up short at times? We don’t see how we won’t.
It is, after all, an impossible ideal to aspire to.

But we’re committed to trying our absolute best. Because that’s what you deserve: #TheWholeTruth