Identifying Problems and Solutions for Starting a Business

This video covers how to identify real problems to solve when starting a business, including gathering customer symptoms and finding the root causes, developing minimum viable products to test with customers, iterating based on feedback, and brainstorming techniques for refining the problem-solution fit. The professor provides a specific example of a wastewater treatment technology business, gives tips on formulating the problem statement and top 3 solution features, and talks through an example pitch focused on the problem and intended solution.