Armin Müller emm! solutions | KREATIZE Launchpad

When it comes to the speed of product development at startups versus traditional companies, Armin Müller, CEO of emm! solutions and former Vice President of Future Projects at Porsche AG, understands both worlds very well. He talked about some of the differences in product development at big corporate companies vs. startups. He also shared his experience developing and introducing the ESP: “When I told management that ESP should be integrated in every vehicle in 5 years, I was laughed at. But then the A-Class tipped over and everything happened very quickly.”