Creating a Digital Wallet for the Middle East - Deep Dive: Ziina

In this Deep Dive, Anton Badashov, Head of Design at Ziina زينة offered a glimpse behind the scenes and into the "making of" of Ziina - a digital wallet for the Middle East, winner of the UX Design Award | Product 2021. Newly launched to the market, Ziina successfully walks the line between regional culture and a global lifestyle.

Here are his key lessons:
👉🏻 Be authentic.
👉🏻 Don't settle for a subpar experience.
👉🏻 Don't copy, do your own research.

00:00 Introduction
04:18 Presentation
47:10 Q&A

#uxda21 #uxdesign #experiencedesign #uiuxdesign #uxdesignawards #bankingapp #fintech