Nodes of Design#73: Behavioural Design by Ashwin Rajan

In this episode, Ashwin shared great insights on Behavioural Design and its importance and How could designers use Behavioural Design to impact the end-users positively? We then discussed the framework of behavioral design and the different metrics involved. 

Takeaways- What is Behavioural Design, How to design products to create a positive impact, Framework of behavioral design. 



• Leon Festinger - A Theory of Cognitive Dissonance, 1957.


• Metaphors We Live By - George Lakoff and Mark Johnson, 1980.


• Future-Minded: The Psychology of Agency and Control: Magda Osman, 2014.



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 This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.