I SPENT $100,000 on courses, so you don't have to...

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[KeemvsKeem]

If channels had stocks I’d be a majority shareholder of this one

[ZERO_TO_IT_HERO]

I think most people don't get much out of courses due to lack of execution. When learning try to apply what you learned as soon as possible.

[taylerfehr-fitnessprofessi]

You're a gift to the business community Mr.Hormozi

[kookalini]

Read the title and rolled my eyes.
Watched the video and couldn’t agree with you more. So much truth and value in this Alex!

[AMERfitness]

I resonated with this video in many ways. I’ve realized in my business that I shouldn’t be the best at everything however as an entrepreneur you need to know enough about everything to know which roles can be filled with more proficient people. Think of yourself as an orchestra conductor that finds the best musicians and puts them all together to create music.

[RuslanKD]

We need a debate between you and coffeezilla! This maybe the best argument for online learning I’ve heard.

[glasscannon]

I can tell you are intelligent, competent, humble and very good at self reflection. Just found your channel recently and every video so far, bring so much insight and value. Thank you so much for making these videos !!!

[johnliberati]

Alex, I just want to say thanks for running this channel. I do think it's really valuable information.

[MrJDLEGG]

subscribed.

Best video I've watched in the last 14 months since starting this journey.

[terryqu]

wow, the amount value in this video (and your channel) is pure gold. thank you so much for doing all of this.

[marinjayden]

*I appreciate you authentically sharing your truths Alex… Your presence in this medium has not only grown in me, it’s added tremendous value to my perspectives.* 🙏🏼

[kevin-haggerty]

Alex you give a hell of a lot of value here. I am in up in coming entrepreneur and have had a poor experience with one course in the past. Fortunately it didn’t change the way I feel about learning in the e-learning platform. Years later I took another course that taught me valuable skills that I still use today. I haven’t hit my targets yet and that hasn’t stopped me from continuing to push forward. I appreciate you and everyone else in the community that is focused on building wealth and overall teaching people to become more successful. Thank you!

[willammarcus]

Hey! Nice video👍. I'm actually looking for the best way to invest and make good profits. Can someone tell me how to go about it?

[sandinocastillo]

Hands down, one of the best speeches on judgements I've heard.

[joshemery]

Can you talk about your muscle transformation it’s insane bro? I love this channel man!

[RyanHelms]

Bro! The channel took off like a 🚀

So stoked for you!

[paulcuneo]

Thanks for the solid advice on managing one’s own expectations and being realistic about learning curves

[SooDamGood]

Great video! I just bought your book $100M on Kindle & watching your free training lessons on your website, excited to learn

[AlexLopez-emei]

I’ll be honest, at first I was like bruh this mustache dude is annoying, but the more I listened to him, I enjoyed it . He gives different views and advice that sometimes I would never have listened to before. I really thank mr Stache. Going to take my business all over Fl💪🏼

[MartinSasseville]

I told myself in 2012 I’d change the world of education just like you said @7:10. I quit my full time job as a teacher in 2022 to pursue my hvac business. I have faith I’m going to succeed at a very high level😇