Modern approaches to digital delivery. Going beyond static content and Forms.

This session presented jointly by Emma-louise Kells from Mid Ulster Council and Tom Styles (CTO at Tailwind Digital).

​Can we combine data from APIs with modern development approaches to deliver personalised, data-driven content and a new level of customer experience?

​If our content lives in a CMS and our interactivity lives in a forms platform, can we blur the line between the two? We can embed discrete interactivity into our websites quickly and easily while keeping our interactive code outside our CMS to increase performance and reduce costs.

​Additionally, they look at development tools and techniques, which we might all be able to learn something from. If you are a techie and like to peek behind the curtain and see how things really work, then you will love the in-depth demonstration. If you are a digital innovator or leader, then you’ll love the ideas, clarity of the explanations, and focus on delivering value to customers.

​Emma-Louise champions digital transformation at Mid Ulster. Tom straddles several interesting local government digital fields. Part strategist, part service designer, part tech architect, low-code enthusiast, and occasional code wrangler, Tom has a rich history of delivering successful digital solutions in his 16 years at Nottinghamshire County Council. They both talk nicely and make good slides.