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We're on Amazon??? | Tiege Hanley VLOG 104

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** We're on Amazon??? | VLOG 104
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Yes, Tiege Hanley is on AMAZON. They launched a couple weeks ago, and it's been a learning experience regarding how it works and whether it's beneficial. The three Tiege Hanley levels are available but at a higher price since the super low website prices are based on a recurring subscription.
Amazon presents an opportunity for guys who don't want to subscribe or who feel more comfortable with Amazon. Also, a first instinct for many buyers is visiting Amazon to research a product. So, Tiege Hanley's thought was good to be where buyers are going to buy! If you purchase from Amazon, leaving a review would be greatly appreciated!
DHL | International Shipping
Tommy B. and Tommy G. take over this segment to discuss a few of Tiege Hanley updates. First up is international shipping. Tiege Hanley is now using DHL for international shipping. International packages will have tracking from Tiege to its final international destination. DHL is also anticipated to bring a significantly higher delivery success rate to Middle Eastern, Eastern European and Indian customers. As a result, Tiege Hanley is hoping to lower international shipping prices after experiencing DHL and observing improvements with packages not being lost.
Product Consistency
Tiege Hanley is working with a new lab with a 20X greater production capacity. The fall batch has arrived. The Wash is really awesome with the consistency the best yet. The PM is now a different color than in the past - the PM formula is the same; however, a minor variation in the green tea extract has been implemented.
The card included in each Tiege Hanley is potentially being redesigned.
The Tommys want to know what you'd like to see? Is there anything that needs clarification?
Starting a Business & Building a Brand
Marketing | Customer Retention
Kelley and Rob sit down with viewers to discuss marketing, specifically customer retention. Tiege Hanley's marketing priorities are simple - keep the customers happy and loyal. One of Tiege Hanley's maxims is 'stick with it' which encapsulates the users' personal commitment to skin care as well as their loyalty as a subscriber. Skin care is like a gym membership - you have to stick with it to experience and maintain results. Tiege Hanley is not only providing the products, but more importantly, they're educating guys about the importance of a sustained skin care routine.
Stick to It
Customer retention is part of the 'stick to it' maxim. How does Tiege Hanley keep customers happy and keep them subscribed? The core to their marketing is engagement with helping guys understand why skin care is important, how to use it, and how to stick to it. Tiege Hanley has been emailing tips and hacks about how to stick with the program. Men don't grow up taking care of their skin, so these tricks to help stick with the program are vital. For example, Tiege Hanley says that they need to drive home the fact that nighttime is the best time to moisturize.
In the subscription based business model, retaining customers is the priority #1. It's not self-serving. It's how the business can help the subscribers. The better the users' experience, the better Tiege Hanley does and vice-versa. The relationship is interconnected and mutual. So Tiege Hanley is providing a quality, low cost product while educating guys to experience the best skincare possible-- and then adding a loyalty program to bolster long-term subscriptions to advance Tiege Hanley as a company. Stick to it!
Holiday Season 2017
With the holiday season quickly approaching, Tiege Hanley is working out some details for this year. Subscribers may be rewarded with a coupon to order from Amazon for a holiday gift. This offer is being considered for Black Friday and Cyber Monday. Tiege Hanley may also execute a gift giving option via Amazon.
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