How Predictive Traffic Analytics Delivers Insights On Urban Mobility

Today, municipalities are being faced with more and more challenges. The growing population adds extra pressure onto usually inefficient transportation networks where commuters are faced with increasing road congestions. With more cars on the road comes an increase in unexpected events, accidents, road constructions, worsening weather conditions and more.
These multiple challenges are just some of the impacts on urban mobility. Cities needs to find innovative ways to improve congestion, improve life of citizens and optimize the transport of goods.
In this webinar, you will learn…
• Why Average Annual Daily Traffic (AADT) is not the standard anymore
• How mobility data can be used to predict demand & used in transportation models
• How some of the largest public transit authorities are currently using traffic data for planning.