We’re all being played and I’m tired of it

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AMD, Intel, Nvidia, Apple and pretty much everyone else think you are an IDIOT. They think they can just mislead consumers by tweaking their naming schemes for their hardware (Remember the RTX 4080 12GB?) and making them more confusing. How bad has it become? We're gonna tell you.

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MUSIC CREDIT
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Intro: Laszlo - Supernova

Outro: Approaching Nirvana - Sugar High

CHAPTERS
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0:00 The Names are Stupid
2:12 The Names are Misleading
4:59 The Names are Intentional
6:41 The Names are Stupid, again
8:39 The Names are Confusing
9:04 The Names are Here to Stay

[simpson]

never stop calling out marketing bullshit

[jmtradbr]

They wanted to compete with the USB names

[DeckDogsLife]

This is exactly why I have zero idea how to recommend a laptop to someone. It takes like 2 weeks of research to know what the fuck the stupid naming schemes even mean anymore.

[sxs]

Cool browser extension idea. Hover over a processor name like "i9-9900K" press a button and popup appears with info like:
9th Generation Intel Processor
8 core 16 threads
14 nm
95 W
Integrated graphics card: UHD Graphics 630
And so on maybe even along with benchmark results. It'd make shopping for laptops and cpu's so much easier.

[Cobinja]

Product names are "to appeal to your gut feeling"? Monitor manufacturers probably didn't get the memo

[danwhite]

At this rate they're going to end up like monitor names...

[sindrisuncatcher]

I blame the stock market for all of this.
When companies are run by people who give a shit about the long term performance of the company, they work on customer retention and safe, reliable profits for decades to come.
As soon as you allow your shareholders to take control, the major decisions are all made by "investors" who don't know a damn thing about the industry but know that if their number doesn't get at least 7% bigger within three months they'll burn the whole thing to the ground.

[tired_moonwave]

If I buy something and it's not what I wanted because the naming was confusing, I will forever retain that time period of hatred for the company and it will take certain steps to gain me as a customer back.

These new CPU naming schemes make me want to live in a cave with no computer again.

[TheNuttGuy]

Cpu companies in 1980 : our new x86 cpu
Cpu companies in 2024 : ai

[dougfurr]

Yoda gonna be doing infomercials for AMD/ Intel soon

[GreenPhoton]

AMD's new numbers are even worse. The one Linus explained are now "old", and the ones now including AI actually aren't explainable. It's real bad

[willwunsche]

I feel like consumers should come up with their own naming standard and just ignore the companies

[aBeerFromHere]

4:55 It is the biggest bs ever. You get a Ryzen 5 (7520U) that is beaten by a Ryzen 3 (7440U) by a big leap in Single and Multi. The naming is broken. Just don't use 4 different Zen architectures in 1 generation.

[NikTek]

AMD and Intel are slowly becoming TV manufacturers with their oddly stupid naming schemes

[MegaThrillKiller]

Also the confusing nature of LTT video titles. Like after watching you go "That's not so". In the title Linus say "X, Y, Z" "I thought this video was about..."

[mamamikazala]

Why not just invent our own naming scheme and ignore completely their BS? Something like "AMD 2024 arch, 4C8T, 35W" CPU? We could have a table mapping our naming scheme to the branding BS for people who want to know what to buy, but if the 'open' naming scheme would be adopted by tech reviewers, maybe shops would adopt it too.

[_iczyzy]

This bothers me so much. I just got a laptop with a Core 5 120U thinking it was the same architecture as the new ultra ones with 7nm, but its just a rebrand of the 13gen for laptops with a higher clock and the same 10nm shitty process. Result: i still got the same jet engine with poor battery life just as every other generation. That misleading "Intel 7" litography is such a bs.

[AegrusYT]

Thanks for clarifying the soap joke, all experts know Costco soap tastes a bit too acidic and recommend Walmart soap instead for a more balanced taste.

[MrCumberlander]

Saw you and Luke talking about this on the WAN show this week, I think doing these videos is really important. You guys carry a lot of weight, and videos like this have a real impact.

[thekwoka]

Apples biggest issues are the just "ipad" naming. Where it's like "yeah but what ipad?" And the pro MacBooks with pro chips....it makes "m3 pro MacBook pro" quite a mouthful to not be misunderstood. And many think an m3 pro is an m3 MacBook pro...