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MCAST ICA Festival 2021 - Diversify Promo
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DIVERSIFY
Just as with the 2020 festival, the 2021 edition of the MCAST ICA Festival will undoubtedly be different to any that preceded it. The branding was designed to provide an optimistic feeling, giving people hope for a better future. That said, the main goal of this year’s festival is to highlight the diversity found at the Institute for the Creative Arts.
The tactile, cut and paste feel of the brand alludes to the zines of the ’70s and ’80s, whilst the illustration style is inspired by a classic flash tattoo design. Altogether, these styles create an aesthetic that feels nostalgic, whilst adhering to the latest design trends.
Just as with the 2020 festival, the 2021 edition of the MCAST ICA Festival will undoubtedly be different to any that preceded it. The branding was designed to provide an optimistic feeling, giving people hope for a better future. That said, the main goal of this year’s festival is to highlight the diversity found at the Institute for the Creative Arts.
The tactile, cut and paste feel of the brand alludes to the zines of the ’70s and ’80s, whilst the illustration style is inspired by a classic flash tattoo design. Altogether, these styles create an aesthetic that feels nostalgic, whilst adhering to the latest design trends.
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