'This Is Really Expensive'

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How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
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Why does this make so much sense to me?

darrylcleveland
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Plus maybe you are being honest, which is always great

jsheav
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I do this but I never use the word expensive instead I say costly, because it’s worth the price

ArthurPerez-te
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I do something similar when I quote lead times. I take my estimated lead time and add a week.
If it gets done on-time, then it's "early", if it's a bit late, I have a buffer

Endomatic
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I like Alex the most honest entrepreneur on YouTube, I hope he never shaves lol

salembeats
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Wow this is a tactic I used recently and will continue to now thanks for all you do alex!

upscaledyards
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I sell glass for a living and use this phrasing on a regular basis, especially when the customer is interested in something more custom or made with specialty materials.

dannybillstyle
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I need to start saying this when people ask for my time ☺️

RedRockingBird
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I think a ton of people do this naturally. It’s not rocket science. But is explained very well

mustangnawt
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Yea for certain industries and products that just doesn't work....

NTom
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You also get to read their mind a lil by finding out whether they thought it was higher or lower

terryjones
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what does expensive mean? for me it means something that can be done for way cheaper, but you are getting charged alot for no reason. One example are Iphones.

clxse
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Maybe try “this is gonna sound expensive”??!

southwestbeats
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I want this guy to debate dupont on buisness

qeryl
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I’ve been doing this without knowing it’s good 😂

jrobtheginger
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Some people say "economical"
Less relatable

kaylaknutson
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Listening To: AlexHormozi
00:11 ━━━━●───── 00:25
⇆ㅤ ㅤ◁ㅤ ❚❚ ㅤ▷ ㅤㅤ↻
ılıılıılıılıılıılı

reallifemain
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It's called using their ego against them.

DrummerJay
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I prefer the phrase "it's not cheap"

johnnyi
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Hard to take someone seriously if they are wearing half a shirt and have a Big Foot beard. (And you find them on a You Tube reel).

TM-twpy